• PTC Cautions Parents, Advertisers, about Sexually-Explicit “Dating” Show

    by  • June 29, 2016 • Advertiser Accountability, Cable Choice, Misrated, Ratings Reform, Sex, Sexualization • 16 Comments


    The Parents Television Council is issuing an urgent call of caution to parents that a sexually-explicit, teen-targeted program called “Dating Naked” will be airing on the teen-targeted VH1 basic cable network. Additionally, the PTC has contacted corporate sponsors that have advertised on previous episodes of the program, urging those companies to reconsider supporting such explicit, teen-targeted content. The new season begins on June 29.

    “Buying ad time on ‘Dating Naked’ is synonymous to an endorsement of the content. We’re urging companies that have done so in past seasons to reevaluate associating their hard-earned corporate brand image with such loathsome, bottom-of-the-barrel programming,” said PTC President Tim Winter.

    “To make matters worse, ‘Dating Naked’ is given a paltry TV-14 content rating, suggesting to parents that the program is appropriate for children as young as 14. Yet the entire premise of the show is based on graphic, explicit dialogue and visual titillation – hardly the type of television programming that is appropriate for children. We want parents across the nation to be on guard, especially given that younger children may be watching television during summer months.”

    In its communications to previous sponsors, the PTC cited a study released this spring by Scripps Networks Interactive and UP TV, revealing that “’ads seen in TV-G rated programming score substantially higher in generating attention and purchase intent than commercials appearing in television shows with TV-14 and TV-MA ratings,’ and that emotional engagement was 30 percent greater for ads appearing in TV-G shows compared to TV-14, and 173 percent greater in TV-G versus TV-MA.”

    “It’s clear there’s a business reason for advertisers to avoid associating with such explicit content – their ad dollars are simply being misspent,” Winter added. “And we hope that these companies will put the interests of families first by steering clear of programming like ‘Dating Naked.’”



    16 Responses to PTC Cautions Parents, Advertisers, about Sexually-Explicit “Dating” Show

    1. Sonia
      August 27, 2016 at 11:12 pm

      Bill: You sound like a pornographer would sound. You speak no differently from one. You’ve got kids that are “online looking at pornography anyways”? Speak for yourself. Other people actually deserve the word “parents” & can raise children properly, thank you, even if you can’t.

    2. Bill
      July 21, 2016 at 9:05 pm

      Yea this is a tragedy. I mean, showing blurred out bodies on tv is definitely over the top when all your kids are probably online looking at pornography anyways. If you don’t like it turn the channel. Maybe we should just ban television as a whole and probably the internet too for that matter. Then, we can all regress back to the stone age where we can live under rocks. It’s a win win, you won’t have to look at blurred out bodies and I won’t have to look at these ignorant comments.

    3. Mike
      July 12, 2016 at 7:29 am

      If you don’t like the show, turn off your TV. Better yet, get rid of your TV. Also, stop the blame against the brands who purchase advertisement blocks because you see a commercial doesn’t mean the brand is sponsoring the show in which you are watching. If you seen the commercial then, you must be enjoying the show as well. Control your own personal TVs and stop expecting to control what other people can see and watch. #getoverit

      • Sonia
        August 27, 2016 at 11:15 pm

        Mike: You speak no differently from people profiting off pornography. This is how you sound when people are talking about *kids*? Disgusting. #GetSomeMorals

    4. Sara Miller
      July 7, 2016 at 4:32 pm

      This show is conditioning teenagers and pre-teens for real pornography.

    5. sara
      July 5, 2016 at 6:07 pm

      Blame Viacom for this show! They have absolutely NO morals & must be abolished! We would be better off without them brainwashing & manipulating people & I doubt kids would even care about losing SBSP & Paw Patrol!

    6. mike beard
      July 2, 2016 at 7:18 pm

      This is terrible!!! Put and end to it. As a 14 yr old boy I know I would have loved this kind of show. It was hard for me to get my hands on any kind of pornography in the 1970′s. That is good because when I did it only damaged my view and understanding of the opposite sex. This is all wrong.

    7. Faith Moeller
      July 1, 2016 at 1:08 pm

      Who in heaven’s name thinks that nudity with dating is appropriate for 14 year olds? I am a middle school teacher and I know that these children already think about sex and the opposite gender too much. This type of TV is offensive at best and morally reprehensible, at worst. It is pornography – pure and simple. It should be on a pay per view channel for people who want this type of viewing material and should never – NEVER – be available for young teenage children!

    8. Ann Macdonald
      July 1, 2016 at 8:24 am

      I will make it a point to never use any product advertised on this disgusting program. The TV ratings people should be ashamed of themselves.

      • Sonia
        August 27, 2016 at 11:29 pm

        You’re absolutely right, Ann. I and my family will not buy products or services from sponsors of that trash. It’s cultural pollution and mind pollution. It’s what happens from hyper-capitalism – a system where all that matters is greed and money. It’s a form of evil.

    9. Kay
      July 1, 2016 at 4:54 am

      Is this what television program has come to? Have we really stooped so low that everyone has to be naked these days? It is an abomination and indecent and doesn’t need to be! Why can’t the ratings of movies show you all what people want to see? It’s the clean movies without sex, without nudity, without language that is wanted. Won’t you rethink this idea and surely someone is smart enough to come up with something better than this naked dating or anything else along those lines. Surely there’s more to the brain than just sex!

      • sara
        July 5, 2016 at 6:26 pm

        I agree I’m sick of all the sex on TV it should be done in private NOT on TV it ruins the whole thing! The presence of sex on TV has been skyrocketing at an alarming rate (have you seen the new show on Freeform called “Guilt”? I swear there’s like 5 or 6 sex scenes per EPISODE! sadly I’m not joking) To prove how much sex is on TV I’ll link this website that ranks the 8 hottest sex scenes of the 2015-2016 TV season:


        Also watching these kinds of shows can really mess up a kid & you don’t have to even be a parent to know that!

    10. Barney McNeill
      June 30, 2016 at 9:18 pm

      Shows like Naked Dating is awful. Any sponsor who’d sponsor them is no friend of mine.

    11. Bruce
      June 30, 2016 at 7:20 pm

      People have lost their minds. Common sense is gone…

    12. Rob Kintzer
      June 30, 2016 at 6:06 pm

      I was looking for a list of sponsors to ad to my boycott list, but……nothing.

      • Sonia
        August 27, 2016 at 11:17 pm

        Hey Rob, I agree. Give us a list of sponsors to BOYCOTT.

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