The Parents Television Council is urging Fox to consider moving its new sports drama, “Pitch,” to a different day and time to help ensure the show’s success. The PTC is also reaching out to advertisers to encourage support for the show.
“We are urging Fox to ensure that ‘Pitch’ hits a home run with families by airing it on a different night that doesn’t conflict with other family-oriented sports programming, such as NFL broadcasts. Families are hungry for TV shows that can be enjoyed by and are safe for the entire family, and ‘Pitch’ is a rare option in the TV universe that delightfully meets those criteria. And ‘Pitch’ offers an inspirational female lead character who instantly became a role model to children everywhere. Those are just a few of the reasons why we rated it one of the best new fall TV shows for families,” said PTC President Tim Winter.
“In addition, we are actively reaching out to advertisers to support ‘Pitch.’ We often contact advertisers to warn them of explicit programming, but ‘Pitch’ gives us a great reason to encourage support for positive programming. ‘Pitch’ is one show that advertisers can get behind without fear of alienating or angering consumers.”