• More TV for Family Viewers on the Way?

    by  • November 9, 2016 • Broadcast Decency, Television • 4 Comments


    In recent decades, TV programming has been aimed almost exclusively at young singles. But one journalist thinks this may begin to change.

    Up to the mid-1980s, prime-time broadcast TV was largely devoted to programming intended for the entire family; but thereafter, it became increasingly focused on sex comedies aimed at a younger audience. This happened because Nielsen changed the way it measured viewership in 1986, and advertisers wanted to pursue the 18-49 “youth” demographic, which they believed was more malleable and responsive to their ads. The result for viewers was more comedies centering on young singles pursuing sex, and less programming with appeal to other groups.

    But now, according to the Los Angeles Times’ Scott Collins, the pendulum may be swinging back toward more diverse programming with an appeal for viewers of different ages.

    To read more about this story, click here.



    Christopher Gildemeister is the PTC’s Head of Research Operations. He began as an Entertainment Analyst at the PTC in 2005. From 2007-2016, he was Senior Writer/Editor, responsible for communicating the PTC’s message to the public through newsletters, columns, and the PTC Watchdog blog. Dr. Gildemeister holds a Ph.D. from The Catholic University of America.

    4 Responses to More TV for Family Viewers on the Way?

    1. Patrick
      December 18, 2016 at 12:34 pm

      I wrote a letter to Team Trump urging Trump to come down hard on Hollywood like a ton of bricks. We have some people in Washington that has turned stupid on us, supporting Hollywood’s garbage. In Malaysia, they have already banned sex and nudity in the entertainment industry. When I was a teenager, I remember watching “The Waltons” on CBS. Now that show is on INSP. When The Waltons aired on CBS in the 1970s, there wasn’t any sex on TV. There are some good family friendly shows on TV today. On Science, there is “How It’s Made”. The showing of how bread is made takes me back to the days when I went to the Wonder Bread bakery on a field trip with school when I was about 11 or 12 and again when I was 19 or 20. Another good show that used to be on TV was “Joy of Music”. It used to be on EWTN. Joy of Music now has it’s own TV channel that you have to subscribe to. That show features organist Diane Bish. She is very good. She even wrote a piece called “Dance of the Trumpets”. Not only is much of the shows on TV are terrible, but also some of the music today is trash. Some of the young musicians has put sex into their lyrics. When Bach, Beethoven, and Mozart were alive, they didn’t include sex into any of their music. And I wish that all the coffee shops and places like Walgreens would play the classical songs like the ones that Bach, Beethoven, and Mozart wrote rather than the stupid sex crap. I mentioned the music selections to the district manager and the district manager chose not to listen.

    2. apl
      December 3, 2016 at 2:12 pm

      Hopefully this happens soon because the comedies, except for The Middle, and almost all of the dramas, are disgusting. The dialog on Two Broke Girls is what was only heard in the past on “R” rated movies. The subject matter, scenes, and characters on most of today’s dramas, be it crime, medical, or family, are truly horrendous. This used to be what “R” rated movies included – the television and movie industry has set the bar to the gutter for children and adolescents to achieve to, unlike in the past when families were portrayed as honorable and pure, even if in real life this was not the case, it gave people something to strive for. The television and movie big wigs said the family shows from the 40′s, 50′s, 60′s, 70′s, and 80′s were unrealistic, and they were simply making shows that reflect real life, henceforth the bar being set at the gutter. And remember, this is not for you or me, they trying to brainwashing everyone’s children to believe that what is normal is wrong and immoral is correct – they made adults believe that these sick shows would only be shown during the “mature viewing hours”, but they then rerun these same shows at times when children and adolescents watch television.

      • Justin
        December 9, 2016 at 5:48 pm

        You’re right, great comment. But Hollywood thinks that in order to be “sophisticated and intelligent” nowadays they have to be violent, vulgar, and sexual. It really only appeals to the base, prurient side of human nature.

        On an unfortunate note, I don’t think there’s any time of the day now when the vulgar, disgusting “Family Guy” isn’t on a broadcast or basic cable channel. I wonder just how much “Family Guy” alone has degraded and coarsened our culture and especially people under 35 who grew up with it in the last 15 years.

        • Patrick
          December 18, 2016 at 12:43 pm

          Yes. I have mentioned this to Team Trump and I hope that Trump jumps all over Hollywood for their stupid behavior once he gets sworn into office. In my condo, I don’t have a TV. So as a good thing, I don’t have to look at the garbage that Hollywood has created. When I watch YouTube, I seem to be more in control of what i want to see, As for me, I like watching the organ videos, tram rides that were filmed in Europe, some truck ride-along videos, and rides on elevators and escalators. Of course I watch those that were filmed by people that don’t vulgar language.

    Leave a Reply

    Your email address will not be published. Required fields are marked *