• 2017 Super Bowl LI Commercials

    by  • February 2, 2017 • Advertiser Accountability • 16 Comments

    LI Super Bowl

    Here’s a look at what you can expect from Super Bowl LI’s commercial ads —  the good, the bad, and the indifferent.

    THE GOOD

    Skittles

    Skittles provides a little humor to the Super Bowl this year as a teenage boy stands in the front yard attempting to get a girl’s attention late at night, by throwing Skittles into her open bedroom window.  What he doesn’t get to see from her 2nd floor window, is that her entire family (and numerous strangers) are all lined up, catching the Skittles he’s throwing, into their mouths.

     

    Bud Light

    If you have a friend you’ve had a lot of adventures and memories with over the years, then you’ll relate to this sentimental commercial.

     

    THE BAD

    WIX.com

    In the middle of a restaurant, a woman is shown taking off her pumps and striking her heel into a man’s face. Another man is shown being forcefully tossed over a table  while another is having his face slammed into a table. And those are just a few examples of aggressive behavior in this mini action-based movie.

     

    Mr. Clean

    In 2017, it appears that Mr. Clean is bringing “sexy back,” as he cleans a woman’s home in a seductive fashion, as lyrics state, “Got what you want, got what you need.  Be your dream boat, be your fantasy” are heard in the background. The commercial ends with, “You gotta love a man who cleans.”  Though I couldn’t agree more, there was still something very awkward about that commercial.

    THE INDIFFERENT

    Lexus

    A man is shown morphing his flexible, sometimes bare-chested, body into dance moves around a Lexus. Because there’s just something about a car that makes you wanna boogie, I suppose…

     

    Mercedes

    As “Born to be Wild,” plays in the juke box at a bikers bar, men are shown head butting each other, and arm wrestling until they go outside to see Peter Fonda in a Mercedes-AMG GT Roadster.

     

    Febreze

    This simple yet amusing Febreze commercial is an ode to toilets and that “halftime bathroom break.”

    Let us know which Super Bowl LI commercials you liked the best?

     

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    About

    LaQuita Marshall is the PTC’s Advertiser Accountability Coordinator.

    16 Responses to 2017 Super Bowl LI Commercials

    1. Deloris or Keith Berry
      February 4, 2017 at 4:55 am

      We are not even going to turn the game on tomorrow night we have company coming and decided on a good old classic movie instead the reason being we have heard that half time adds are to raunchy and not sure how bad the other commercials will be so decided to play it safe if any one wants scores they can always check their phone we are as sick of rotten tv as well as all of this political garbage We are not alone I have heard numbers of people that are not interested in the game this year

    2. roy veteto
      February 4, 2017 at 5:05 am

      i can’t believe you forgot the budweiser commercial that deals with trump’s immigration ban

      • Joanne
        February 7, 2017 at 12:06 pm

        Roy, I am with you! That is my favorite! It is exactly what needed to be shown!

    3. February 4, 2017 at 5:52 am

      Skittles was the best commercial by far.

    4. Carolyn
      February 4, 2017 at 6:57 am

      Of all the dozens of ads planned for the Super Bowl, how strange that the Parents Television Council, of all groups, would choose and recommend a BEER ad as one of your two favorites! And this is the second year you’ve done this — Is this some sort of a joke?

      One reason underage drinking, with its many inherent harms, is so common is that our youth are exposed, from early childhood, to commercials like this on TV. Look at the message here — Beer makes friends! Whenever you’re with your friends and whatever you’re doing, you should have a beer in your hand! They were even shown lugging a keg down the street!

      No, the commercial isn’t about “friends” — It’s about alcohol !!! A Bud Light commercial is hardly appropriate to be lauded on the website of the PTC.

      You dropped the ball here, PTC, again. So disappointing.

    5. Sandra Levine
      February 4, 2017 at 8:17 am

      Liked Skittles, really cute! And also Febreeze! People will be laughing at that for weeks to come!

    6. Newell K. Hill
      February 4, 2017 at 10:18 am

      None…Zero…of the commercials were up to a standard which should appeal to a thinking society. Trash.

    7. Jonathan
      February 4, 2017 at 7:22 pm

      My favorite time of the year. Reading your guys meltdowns over commercials.

    8. February 5, 2017 at 3:14 am

      Awful that some of these commercials (especially the Mr. Clean one) will be allowed to show – Lawd have mercy!

    9. Barney McNeill
      February 5, 2017 at 5:07 pm

      I really like what you all are doing. Why: because everybody watches TV. So what’s on there influences everybody.So, as Tv reflects how society should be, it’s SO important to portray society well. My only complaint with this post is that you called a beer commercial as GOOD. Beer and all alcohol should NOT BE ON TV. You should know this being PTL.

    10. Susan Yerton
      February 5, 2017 at 8:10 pm

      I can tell you which one i really found disgusting. Its the phone company using 50 shades of grey scenarios to sell their service. It was worse than mr clean, though though the last few secs were cute. Mr clean’s moves were disturbing because more and more sexual innuendos or outright porn is televised.

      • Laura
        February 13, 2017 at 7:49 am

        I absolutely agree with Susan! Why am I not seeing more of an outcry about this!!!!??? Fifty Shades of Grey and BDSM are horrible and not acceptable under any circumstance-and there is nothing funny or cute about using it to promote phone service. (T-Mobile)

    11. Lea
      February 6, 2017 at 1:10 pm

      Some of the super bowl commercials were just weird–maybe I’m dense, but I just didn’t get the “gist” of some of them. I am, however, disgusted and appalled by the latest Zales Valentine commercial as well as the Hallmark Valentine’s commercial promoting or saying that gay marriage is just ” another day in Paradise.” (so to speak)

    12. Eugenia Heim
      February 6, 2017 at 4:22 pm

      KIA–by far the best.

    13. Brian G
      February 10, 2017 at 6:24 pm

      In my opinion Lady Gaga did not need to make any political statements, the commercials did all that for her, example 84 Lumber, and Audi did a very good job of turning off a lot of people with their sadly ignorant ads.

    14. February 12, 2017 at 8:09 am

      Mr. Clean obscene, movie trailer like 50 shades of grey awful and most games offered were violent. Bud light alcohol and making friends not what kids need to see. I was totally disgusted with most and also they should pay a fine when getting political. Tried to contact Mr. Clean and there is almost no way. No commercials were family oriented.

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