By the end of season 3, more than 90% of the program’s corporate advertisers were gone, according to PTC data.
The Parents Television Council lauded the news that VH1 canceled Dating Naked, the reality dating show where strangers go on blind dates completely naked. The program was full of graphic nudity and explicit dialogue, yet was rated by VH1 as being appropriate for children.
“We aggressively called out every corporate sponsor of Dating Naked, telling them in no uncertain terms that by choosing to spend advertising dollars on that program, they were deliberately aligning their corporate values with the values of that show. By the end of the season more than 90% of the show’s corporate advertisers were gone – proving once again that without advertising dollars, television networks cannot afford to keep harmful content on the air. This is a victory for everyone who spoke out about the harmful content of Dating Naked,” said PTC President Tim Winter.