• As Corporations Reconsider NRA Partnerships, PTC Reminds Them Not to Sponsor Gun Violence on TV

    by  • February 27, 2018 • Advertiser Accountability, Violence • 7 Comments


    The PTC is calling on corporations that are re-evaluating their affiliate agreements with the National Rifle Association (NRA) to also ensure they are not underwriting nightly dress rehearsals of gun violence on television.

    “In recent days, news outlets have reported that a number of corporations are severing ties with the NRA following the tragic events in Parkland, Florida. We call on those same corporations, and indeed we call on all corporate advertisers, to ensure their media dollars are not underwriting bloody gun violence on television. Corporations that eschew gun violence must not be hypocrites by sponsoring simulations of gun violence on television, especially during the hours when children are likely to be in the viewing audience,” said PTC President Tim Winter.

    New PTC research has found that TV violence – and gun violence in particular – that is marketed as appropriate for children has increased on primetime broadcast television shows in the five years since Newtown. During the November 2017 “sweeps” period of primetime broadcast TV shows, almost 61% (175 of the 287 episodes examined) contained violence; and 39% (112 episodes) contained violence and guns.

    “Advertising dollars are the make or break element of any broadcast TV show. The companies that have changed their minds about being publicly affiliated with the NRA must also consider where their advertising dollars are spent in order to fully tackle the issue of societal gun violence.

    “Gun violence is ubiquitous. It airs on TV every night and is rated by the entertainment industry as appropriate for 14-year-old children – and in many cases, for even younger children. This toxic flow can be stopped if advertisers speak up and cease their financial support for violent programming that is marketed as safe for children. It’s time for advertisers to confront the media violence issue head on.”



    7 Responses to As Corporations Reconsider NRA Partnerships, PTC Reminds Them Not to Sponsor Gun Violence on TV

    1. Wade
      March 14, 2018 at 1:03 pm

      Wrong like always you need to stop blaming broadcasters & Hollywood they aren’t the problem never have been the problem the ad companies don’t have to stop spending on TV shows either and isn’t being hypocritical either as the article states wrong again The PTC. Your research isn’t common sense since it’s in house to favor your views and you don’t want no one to challenge your views in the research which you need to be challenge since your always wrong on everything and why I don’t believe your research ever.

    2. Edgy04
      March 5, 2018 at 12:50 pm

      Isn’t there quite a bit of research that demonstrates that seeing a lot of violence desensitizes people to it? We don’t want our children growing up in an environment where they see violent assaults and possibly get ideas on how to perpetrate them. This is quite separate from the issue of gun ownership. Responsible gun owners store their guns safely and make sure that they don’t fall into the wrong hands.

      Like some of you others, I am quite dismayed to see companies bowing to pressure campaigns to sever connections with the NRA. But the original article wasn’t taking a position on that; it was just saying that companies that drop the NRA but still sponsor gun violence are being hypocritical. And they are.

      • Wade
        March 14, 2018 at 12:53 pm

        Oops forgot to add that research is wrong that says that violence desensitizes people since all that it is to try and lay blame on broadcasters and Hollywood plus it’s a way to nic pick as well what The PTC wants to agree with is all in the research. And I can also say that VT mass shooting in 07 that he was into Sonic games that aren’t violent but The PTC wouldn’t ever say that since that doesn’t fit their narrative which is blame broadcasters & Hollywood what they is 100% wrong.

    3. Debra A Spence
      March 3, 2018 at 7:52 am

      I am appalled that American companies would bow to the liberal outcry for rendering citizens of their 2nd amendment right to own a gun. I do believe it is their ultimate goal to take guns from law-abiding citizens. The law will never unarm criminals. Please think this through!!! Unarming American citizens will only make us more vulnerable to criminals in our country. Many are already at risk to gun violence because they choose not to defend themselves. The NRA is willing to teach American citizens gun safety. As a member of the NRA, we are not going away and we will never shut up about our right to defend our homes and our families.
      Also I do believe it’s hypocritical for a company to not support those of us in the NRA but at the same time, you financially support movies and television with gun violence. The entertainment industry has a huge influence on young people in our country and this kind of violence will be seen over and over again by young people. Devaluing life of in their minds.
      I ask that you stop and think about the influence you have over the young people in this country. I ask that you stop sending billions of dollars to the entertainment industry. They do not care about the young people. To them, it’s about the millions they will make with their violent movies filled with evil and horrible content.
      Thank you for taking the time to read my opinion as an American.

      • Shelley J
        March 3, 2018 at 10:30 am

        I agree with you. Gun ownership should be responsibly handled. So should television broadcasting. If no one has a gun except criminals it would be a more dangerous society. However, blasting violence doesn’t build up society either. We need responsibility in both gun ownership and tv broadcasting. Not just one or the other.

      • TSW
        March 3, 2018 at 9:01 pm

        What makes you think restricting media violence will be more effective than restricting guns, if such restrictions even get implemented? I don’t think such restrictions will ever be put in place. Too much worthwhile material would be restricted or banned.

        Do you want to get rid of all documentaries or reenactments of all of America’s wars? I don’t think you can truly understand or appreciate what war is like by reading a book about it, or hearing a lecturer speak about it, or looking at static artifacts in a museum.

        There is violence in many of Shakespeare’s plays. Do we need to destroy all the filmed versions of those plays.

        Many Disney fairy tales are violent. Do you want those to be eliminated as well?

        Even the Bible features and condones violence in some instances. Should it be a crime to make films of violent stories from The Holy Bible?

        Where will it all end? When will you be satisfied? Do you want our society to be like the society in Fahrenheit 451, but instead of burning books, government agencies come to destroy your house along with all your evil music, movies and games if somebody rats you out? Is that your ultimate goal?

        Also, you can’t download a gun off the Internet for free, but you can stream a violent movie or download a violent game via the Internet without paying a penny. It’s illegal, and I wouldn’t do it, but other people will.

        I think the real solution to school shootings is to change the laws so that the minimum age to receive the death penalty is 14 instead of 18. We need to stop treating kids like monkeys/robots/pawns/victims (which is what we’re doing when we blame the media for kids doing bad things instead of blaming the kids) and make them take responsibility for their actions. The criminal justice system’s legally mandated leniency on juvenile offenders is the main reason today’s kids are out of control.

          March 5, 2018 at 12:19 pm

          I don’t recall anyone saying anything about getting rid of violent movies etc. The need, as I understand it, is to broadcast these shows/movies at later times in the evening, not at primetime.

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