• PTC Highlights Best & Worst TV Advertisers for 2019

    by  • November 19, 2019 • Advertiser Accountability • 0 Comments

    Families Encouraged to Support Best Advertisers During the Holidays

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    The Parents Television Council announced the Best and Worst TV Advertisers, an annual list of companies that support programming that is safe for families, and those who sponsor some of the most explicit TV programs.

    “Advertisers are the lifeblood of TV programs, and the kind of content they sponsor matters greatly. Our recent research has shown TV programs are getting more violent and have increased profanity, which is extremely concerning to families. Advertisers have the power to change TV for the better and reverse these trends. Those advertisers on our Best List are sponsoring programming that is generally safe for kids and families to watch. Advertisers on our Worst List need to improve their TV ad buys,” said PTC President Tim Winter.

    “Companies need to be responsible in all areas of their business, especially in the kind of TV programs they sponsor given that TV can negatively impact children. Companies should take note that a 2016 study commissioned by Scripps Networks Interactive and UP TV found that ads seen in TV-G rated programming score substantially higher in generating attention and purchase intent than commercials appearing in television shows with TV-14 and TV-MA ratings.’”

    PTC Program Director Melissa Henson encouraged families to support those companies on the Best List with their holiday shopping. “We applaud these companies for supporting families, and we want to show our support in return,” she said. “Of note, Wendy’s is on our Best List after being on our Worst List for a number of years. Verizon is a new addition to our Best List. Congratulations to those companies and to the others made it onto our Best List. We hope they serve as examples to those on our Worst List that improvements can and should be made to their ad purchases.”

    PTC’s Best and Worst Advertisers of 2019

    The list is arranged by industry, followed by the best and worst companies in each category:

    Cars

    BEST

    WORST

    Ford

    Subaru

    GM

    Toyota

    Chrysler

    Nissan

    Fast Food/QSR

    BEST

    WORST

    Dairy Queen

    YUM! Brands (KFC, Pizza Hut, Taco Bell)

    Wendy’s

    Subway

    Discount Retail

    BEST

    WORST

    Walmart

    Target

    Department/Clothing Stores

    BEST

    WORST

    TJX

    Kohl’s

    Jos. A. Bank

    Limited Brands (Victoria’s Secret)

    Consumer Electronics

    BEST

    WORST

    Apple

    Microsoft

    Google

    Samsung

    Food and Beverage

    BEST

    WORST

    Coca-Cola

    Pepsi

    Smuckers

    Mars, Inc. (M&Ms, Pedigree, Whiskas, Orbit gum, etc.)

    Telecom

    BEST

    WORST

    Verizon

    T-Mobile

    Consumer Products

    BEST

    WORST

    Procter & Gamble (Tide, Pampers, Pantene, Olay, Gillette)

    Unilever (Axe, Degree, Klondike, Lipton)

    Insurance

    BEST

    WORST

    State Farm

    Geico

     

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