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Press Release

PTC Commends Entertainment Industry for its Response to the Newtown Tragedy

Release Date: 12/18/2012

LOS ANGELES (December 18, 2012) – Today, Parents Television Council president Tim Winter commended the entertainment industry for its immediate response to the tragedy in Newtown, CT.

“The Parents Television Council applauds the action of corporations and individuals in the entertainment industry who have taken extraordinary measures to alter their business activities out of respect and concern for those impacted by the tragedy of Newtown. But we also ask those same corporations and individuals why that respect and concern would be temporary,” said PTC president Tim Winter.

“If a television network changes its programming because of content that could be insensitive today, why would that same content be appropriate at a later time? If a music mogul makes a passionate plea for civility, why would there be a later time to profit from lyrics and videos that eschew civility? If producers and performers rightly question whether their industry is complicit in creating a violent media culture that feeds real-life tragedies, why would there be a later time to produce and distribute more of it?

“The entire business premise of entertainment media is the behavior change of the consumer. The ability to influence behavior does not end when the advertisement is over and the program resumes.

“According to one study, ‘Media violence and the American public: Scientific facts versus media misinformation,’ the statistical relationship between children’s exposure to violent media portrayals and their subsequent aggressive behavior has been shown to be stronger than the relationship between calcium intake and bone mass; stronger than the relationship between condom use and the risk of contracting HIV; and stronger than the exposure to second-hand smoke in the workplace and the risk of lung cancer. Yet these are all conditions on which we base our nation’s public policies.

“Today we applaud the positive actions of the entertainment industry - but with an important caveat: Act responsibly tomorrow, next week, and next year, as our nation heals from the Newtown tragedy,” concluded Winter.

To speak with a representative from the Parents Television Council, please contact Kelly Oliver at (703) 307-9404 or email at kelly@kellyoliverpr.com