Hallmark Channels, the nation’s leader in family-friendly programming, and the PTC, the nation's most influential advocacy organization protecting children against inappropriate and excessive portrayals of sex, violence and profanity in television entertainment, partnered to create this award in 2007. The award is bestowed annually to an advertiser who exhibits extraordinary leadership, integrity and responsible corporate citizenship.
Consumer foods giant General Mills has been named as the recipient of the third annual “Crown Award” for responsible advertising, presented by Hallmark Channels and the Parents Television Council. The award was presented by Bill Abbott, President and CEO, Hallmark Channels, and Tim Winter, President, Parents Television Council (PTC), on October 13 at General Mills’ Minneapolis headquarters. Ken Powell, Chairman and CEO of General Mills, was presented with the award because of the company’s consistent commitment to and appreciation of quality, family-friendly programming through their advertising.
note: left column should browse by award and browse by date(year)
this list should also have the framework of the other lists with the outline and
arrows for past winners.