PTC Seal Of ApprovalTM

PTC Seal of ApprovalThe PTC recognizes excellence in the entertainment and advertising industries by awarding its PTC Seal of ApprovalTM. This award is given to worthy television programs, direct-to-video DVDs, motion pictures, products and advertisers that help parents by providing or sponsoring entertainment suitable for the entire family. Like the Good Housekeeping magazine’s seal, the PTC Seal of ApprovalTM gives consumers the information and confidence they need to make the best choices in support of family-friendly entertainment.

FEATURED WINNER: The Bible Mini-Series (Entertainment Seal of ApprovalTM) March 2013

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To submit for PTC Seal of Approval review click here.

The PTC presents two main prestigious Seals of Approval: The Entertainment Seal of Approval and the Advertiser Seal of Approval.

The Entertainment Seal of Approval

The PTC Entertainment Seal of Approval salutes the best in Hollywood entertainment. Awarded to outstanding films, television programs and DVDs, each prospective Seal candidate is carefully screened. Two PTC reviewers must personally preview each production. Their decisions are based on the PTC's comprehensive Entertainment Analysis Form which documents every instance of sex, violence and profanity whether visual, implied or spoken. In the end, a production that receives 100 points and after careful deliberation with PTC executives are awarded the Entertainment Seal of Approval. With the Entertainment Seal of Approval, parents have the confidence of knowing that they won't be surprised by inappropriate content unsuitable for their family. They can read a review that tells them in detail what to expect in a production. They are then armed with all the information they need to make decisions appropriate for their family. It's no wonder then that the PTC entertainment reviews section is the most popular section in the PTC website.

"When marketing a family film, it is always helpful to have the support of an organization such as the Parents Television Council." HOLLYWOOD REPORTER

"While the movie industry produced nearly 12 times more R-rated films than G-rated films from 1989-2003, the average G-rated film produced 11 times greater profit than its R-rated counterpart." Dick Rolfe, The Dove foundation's founder and chairman discussing their new study.

The Advertiser Seal of Approval

Annually the Parents Television Council names the top ten advertisers that support, through their television advertising, programs that are socially-responsible and family-friendly. This prestigious award salutes corporations that promote quality entertainment, rather than programs that are filled with gratuitous sexual content, graphic violence or profanity. The PTC selects winners through an arduous analysis of corporate television advertising patterns. Based upon the PTC's customized computer system, Entertainment Tracking System (ETS), a comparative analysis is made of the leading television advertisers and the network and selected cable shows they purchase. Companies that consistently purchase advertisements on quality family-friendly programs are collected in the ETS data base.

The top ten leading companies from this list then comprise the Advertiser Seal of Approval winners. Recent Advertiser Seal of Approval winners are:

  • The Coca-Cola Company
  • The Campbell Soup Company
  • The Walt Disney Company
  • Ford Motor Company
  • Cingular Wireless
  • Altria Group [Parent company of Kraft Foods, Post Cereals, Jell-O desserts, Maxwell House coffees, Oscar Mayer foods, Miracle Whip, DiGiorno, Stove Top Stuffing, Crystal Light drink mixes, Kool-Aid, Cool Whip, Minute Rice, Shake ‘n Bake, Country Time drink mixes, Altoids]
  • DreamWorks
  • Schering-Plough Corp. [Products include: Claritin, Dr. Scholls, Nasonex]
  • Darden Restaurants, Inc. [Parent company of Olive Garden, Red Lobster, Bahama Breeze, Smokey Bones BBQ]
  • Sears Holdings Corp.